It’s pronounced ‘vis-co’
in the same way the 1960s had hippies, the 1970s had punks, the 2010s has VSCO girls – a fashion subculture well-liked by Gen Z-ers.
Characterised by a comfy, easy breezy California aesthetic, the distinctive design is one thing of a reaction to the greater amount of excessive glam popularised by Instagram.
Dubbed sets from the girl that is“new door” check out a (less flattering) “basic” visual, VSCO woman tradition may very well be a successor into the very early Noughties “tumblr girl” aesthetic.
Just like Tiktok’s new Gen Z “egirl” trend, VSCO girls are a social networking sensation with major influencers adopting and championing the design: including unofficial VSCO girl empress and YouTuber Emma Chamberlain and postar Ariana Grande (whenever she actually is perhaps maybe not glammed up for the red carpeting.)